The Art Truck - AGO | Aimia Photography Prize

The Art Gallery of Ontario awards an annual prize for photography. Art often seems inaccessible to most people, so we were tasked with creating an engaging campaign that would excite the public. Enter the Art Truck. Riding on the Food Truck trend, we created a truck that we parked all over Toronto and Montreal. When entering the truck, viewers were asked to use headphones and watch the prize finalists speak about their work. Viewers learned more about the competition and got to vote on their favourite.